What’s been going on in the world of social lately? We know! Check out the below to find out.
The Great Manipulator?
It has come to light that in 2012 Facebook ran an experiment gauging the effect positive and negative content had on suspecting but also some unsuspecting users. The idea was to find out if users who were exposed to mainly positive content in their news feed were prone to posting positive statuses due to their happier mood. The same was done for negative content and the result, says Facebook; not that much difference between users receiving more or less positive or negative content.
Social interactions define who we are. Social, in the non-digital sense of the word, is about how we understand and react to the complex environment of relationships and interactions around us. However, in social media people often post positive content even if they’re not feeling, well, positive. Creating an image of having a fun and happy life for others to see and essentially in turn, post their own content in response - the circle of social interactions one might say.
Everyone has their own opinion of this Facebook experiment and we’d love to hear yours. Let us know!
Have you noticed anything different about Vine lately? They’ve added a counter for the number of loops each Vine video has had. Fantastic news for the egotistical among us. As with other social networks, we’re constantly looking to validate ourselves with the high numbers of engagement from our followers.
Find out more here.
Facebook Multi-Product Ads
Another one from Facebook. This time, less controversial. With the Custom Audiences feature enabling brands to really deep dive into their target market, now Facebook has introduced ads that allow a brand to showcase up to 3 of its products in the single ad display. The ad scrolls between the products each offering an image, link to product page and a description. This is great for retailers and one such brand Nomorerack has seen great success already.
Check out more about the new feature here.
When you hear the phrase - “Like a Girl” when someone refers to you doing something like a girl - what is your initial thought? Take a second to think about it…
Yes, we thought so. And that’s exactly why the brand Always created a campaign to try and rid the world of this common misconception.
In the video, 6 participants are asked to act out a set of activities “Like a girl” - run, throw, fight etc. All of them, including 4 females, depict an exaggerated feeble attempt to perform. Fast forward a little and up steps 6 pre-teen girls asked to do the same actions. The results are awesome, check them out in the video below.
A fantastic, emotional campaign from Always.